Even the
greatest product won’t sell if no one knows about it. You can’t hide your light
under a bushel. You need to tell other people about your creative project.
Here are some basic marketing principles to keep in mind when it
comes to marketing your creative work:
1. Believe In Your Project Or Service
If you don’t believe in it, no one else will either. Make some
changes to the project if you need to, until you get excited about it and you
know for certain that other people will benefit from it. Once you’re excited
about the project, you’ll feel happy marketing it. In fact, you won’t even
think of it as “marketing,” instead viewing it as helping spread the word so
that others can benefit.
2. Make Marketing A Fun And Creative Process
Think of marketing as an extension of your creativity, and have
fun with it. Spend time making memes (those “pretty boxes” you see on social
media sites) that are themselves works of art. Have fun making some like this
one...
3. Be Bold
Marketing takes courage because you’re asking others to buy your
product or services. If they don’t buy, it can feel like a personal rejection.
So sometimes it can seem easier just not to ask. Yet, marketing is essential so
that people know about your products and services.
There’s
really no way around it. Perhaps the word marketing has a negative connotation
in your mind, because you equate it with manipulation or dishonesty. If it’s
helpful, use a synonym for marketing like increasing
awareness, educating,
or spreading the word. They all mean the
same thing.
4. Respect The Sensitivity Of The People You Are Marketing
To
This is
especially true if you are marketing to those on the spiritual path, who are
highly sensitive individuals. So, no harsh images or words in
your marketing material. Make sure that your statements are 100 percent truthful, with no hype or potentially false
promises. Keep everything as pure and high-vibrating as possible.
5. Hire Marketing Help
Marketing professionals include:
- Public relations experts who book media interviews and send out
press releases for you
- Marketing managers who create and place advertisements for you
- Social media experts who create memes and ads for social
media
- Graphic designers who create business cards, pamphlets, and
signs for you
- Information-technology experts who design websites on the back
end
6. Be Patient
Marketing studies show that time and repetition are part of the
process. In other words, people need to see articles, ads and social media
posts about you and your products more than once before they notice and
remember you. It would be nice if you could place one advertisement for your
products or services and then never have to market again. However, it’s much
more likely that your marketing will be an ongoing process.
Those who are successful in the music, writing, art, jewelry,
fashion, and other creative industries are also those who work to keep their
names in social media and the press. For that reason, set a consistent schedule
for marketing regularly.
7. Be Clear About Your Brand Identity
What is your main talent and focus with your creative work? What’s
your specialty? Help others get to know you. Teach them about your background.
Relay stories about how you got into this work, and share your inspirations and
motivations.
Marketing
is probably the most difficult part about being a creative person. As a highly
sensitive artist, you don’t want to be pushy or bother anyone else. Plus, you
don’t want to focus on money—you want to devote yourself to your artistry! Yet,
unless you’re financially independent, you need an income to pay the bills.
Fortunately, you can make an income to support yourself with your creativity.
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