(BUSINESS) World Most Expensive Perfume Launched In Dubai

     The world’s most expensive and luxurious unisex perfume,Shumukh, valued at Dh4.752 million has been unveiled by The Spirit of Dubai Parfums by Nabeel.

  Paying tribute to ‘The Spirit of Dubai’, Shumukh in Arabic translates to ‘deserving the highest’. It unites the art of jewellery and perfumery to create a one-of-a kind masterpiece that tells the tale of the great emirate through seven core design elements.  Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, Shumukh is the epitome of luxury. Shumukh can be exclusively seen at The Dubai Mall, Fashion Avenue as part of the mall’s ART+ series.

    The Spirit of Dubai Parfums is inspired by the rich and diverse cultural heritage of Dubai – an awe-inspiring city of vivid scenery and captivating contrasts of ancient tradition and all the luxuries of a thriving, cosmopolitan society. The award-winning brand launched its ‘First generation’ Luxury collection in 2015 followed by ‘Second Generation’ Ultra-luxury Collection in 2016.